Description :
Fast fashion? is a mode of production in the textile industry, the offspring of capitalism, which consists of producing ever more at ever lower prices, while at the same time developing the desire to buy based on the imperative need to look good. Didier Poiteaux is passionate about this subject and has devoted a series of studies to it. In this text, he offers a light-hearted, non-judgemental look at one of the world's most polluting industries. He tries to understand how the economic model influences the desires of consumers - particularly adolescents and young adults - and leads them to make impulse purchases of what is supposed to help them position themselves in the world, in their world. A mixture of documentary work, intimate journeys and poignant personal accounts, Fast is intended to be the starting point for a process of reflection open to all generations. Translated with DeepL.com (free version)