Description :
How can we revisit our daily lives in a sober consumption approach? Sobriety is a posture, a moral attitude, a way of being in relation to the world that translates into multiple ways of doing and consuming. t can be the result of a break-up or an awareness that "something" in the way we live is no longer aligned with the state of the planet and the world. This book reports the questions opened up by a process of sobriety in consumption as well as ways to become sober through numerous testimonies of women and men who have embarked on this journey. What triggered their approach? How did they experience it intimately? How did they position themselves with regard to those around them, who do not always have the same values? The book is for anyone interested in considering a relationship to the world other than overconsumption. It will also be of interest to marketing students, PhD students seeking to conceptualize a phenomenon and organizations wishing to understand this way of being and doing that is sobriety.